How to Handle When Friends Aren’t Showing up for You & Your Business


In every aspect of our lives, we have expectations of certain people: Ourselves, our partners, our kids, our family, and our friends. But expectations can be harmful, especially with friends. When you’re starting a business, it can feel like we expect those close to us to show up and care as much about the business and what we’re doing as we do. Of course, you want the people in your life to do so, but the communication that unlocks this kind of participation and support is all on you. It’s up to you to let them know how much it means to you.

Expectations are all about communication.


  • Setting clear expectations
  • Communicating your priorities
  • Making calls over texts


Alli Webb

Alli Webb is an N.Y. Times Bestselling Author, Co-Founder of Drybar and Squeeze. After spending 15 years as a professional hairstylist, Webb left the professional hair industry in 2005 to start a family, but after being a stay-at-home mom for 5 years, Webb decided to find a way to continue pursuing the creative side of hairstyling at a “new mom” pace. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation by 2009.

In 2010, Webb opened the first Drybar in Brentwood, CA. 10 years later and over 150+ locations across the U.S., Webb’s Drybar has exploded into a nationally recognized and highly sought-after brand. Webb diversified the Drybar brand, creating a line of products and tools sold at popular retailers such as Nordstrom, Sephora, and Ulta, recently selling this product division to Helen of Troy for $255 million.

Webb has been named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” covered Inc Magazine’s “How I Did This” issue and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.”

In 2018 Webb began filling the digital airwaves with “Raising the Bar” a podcast she co-hosts with her partner Adrian Koehler. The weekly show provides a glimpse into the inner worlds of entrepreneurs.

Webb appeared on season 10 of ABC’s Emmy-nominated hit show “Shark Tank” as a guest shark in 2019.

Recently, Webb opened the doors to her next business venture Squeeze, an innovative massage concept that lets you book and pay online – the latest extension of her expanding empire where she operates as an active angel investor, advisor and co-founder. Squeeze’s first location is set in the Los Angeles neighborhood of Studio City.

Webb currently resides in Los Angeles, CA with her two sons.


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