Uncovering Your Brand’s Place in a Consumer’s World with Lori Abichandani, Founder of A Big Idea


Lori Abichandani is the founder and brand strategist for A Big Idea: a badass creative and branding marketing agency that is building some of the coolest brands today. The story of how she got to where she is today is so relatable and you’ll be sure to find it motivating – especially if you’re working in a job right now and not sure what comes next. 

Question Highlights:

  • Can you tell us about your career experience, background, and how you got to where you are today?
  • What got you to quit your job and find what you were meant to do?
  • How do you approach working with clients?
  • What are you doing to find your ideal clients?
  • What books do you recommend?

“Your brand is a blueprint for your business.

-Lori Abichandani


  • Taking the leap and finding out what you’re meant to do
  • Using every opportunity as a stepping stone
  • The misconceptions of branding
  • Exposing yourself to new people and ideas
  • The importance of self-awareness



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