SHOW NOTES
It takes a lot to build a good brand. No matter what your business is, if you can tap into what makes your brand stand out and take on a meaning beyond itself, you will see massive success. As the Chief Brand Officer of REVOLVE, Raissa has taken social branding to another level. She shares what it takes to build a brand that resonates beyond itself, how to get over the fear of taking bold action, and learning to lead a team with love. There is so much to learn from her.
Question Highlights:
- Can you tell me a bit about your story?
- How do you know what idea you want to move forward with?
- How do you continue to move forward even if you fail?
- How do you lead a team with care?
- How do you not take things personally in business?
- What three lessons do you want to leave to your daughter?
WE ALSO TALKED ABOUT
- Raissa’s story
- Taking a branding decision from idea to implementation
- Stepping forward through failure
- Leading with love and care
- Three life lessons
RESOURCES MENTIONED
- Revolve.com
- Follow Raissa: @raissagerona
- Follow Alli: @alliwebb
- Follow Lori: @loriharder
- Follow Brittany: @britdrisc