How Raissa Gerona Brought REVOLVE to Life Through Expert Branding & Marketing Strategy


It takes a lot to build a good brand. No matter what your business is, if you can tap into what makes your brand stand out and take on a meaning beyond itself, you will see massive success. As the Chief Brand Officer of REVOLVE, Raissa has taken social branding to another level. She shares what it takes to build a brand that resonates beyond itself, how to get over the fear of taking bold action, and learning to lead a team with love. There is so much to learn from her.

Question Highlights:

  • Can you tell me a bit about your story?
  • How do you know what idea you want to move forward with?
  • How do you continue to move forward even if you fail?
  • How do you lead a team with care?
  • How do you not take things personally in business?
  • What three lessons do you want to leave to your daughter?

“No one is questioning you but yourself.”

-Raissa Gerona


  • Raissa’s story
  • Taking a branding decision from idea to implementation
  • Stepping forward through failure
  • Leading with love and care
  • Three life lessons



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